Growth isn't built through marketing alone. It's built by aligning strategy, content, marketing, sales and systems into one ecosystem. That's why we work as an extension of your team, helping franchise and multi-site brands launch new locations, grow stronger businesses and expand with confidence.
Most agencies and businesses chase leads and call it growth. We look further.
Growth doesn't break because of one thing. It breaks because everything isn't connected. Marketing generates leads that sales can't convert. Customers buy once but never come back. Every new location reinvents the wheel. Teams work harder, but growth stays inconsistent. That's why we don't just look at your marketing. We look at your entire growth ecosystem,... your strategy, customer journey, sales process, brand consistency, data and systems. Because sustainable growth isn't built by chasing more leads. It's built by creating a business that consistently attracts, converts and retains customers, with the systems to scale every new location with confidence.
Attract, Convert, Operate, Scale.
Every growth strategy we build is founded on four core pillars: Attract, Convert, Operate and Scale. Together, they create a connected growth ecosystem that helps franchise and multi-site brands generate demand, increase conversions, streamline operations internally and scale with confidence.
Our Growth Ecosystem is built around three specialised brands, systems and programs that work together to deliver sustainable, long-term business growth. Each plays a unique role in helping businesses attract, convert and retain more customers.
Attract
Scroll Stopper Media
A creative agency specialising in high-quality photography, videography, UGC, and social media content that helps brands stand out and drive results. We create authentic, conversion-focused content that captures attention, builds trust, and supports business growth across organic and paid marketing.
Need fresh content? a UGC Creator? or branded content for your website, funnels and social media? This is for you.
Acquire
Swish Digital
Performance marketing agency focused on helping businesses generate consistent leads and sales through strategic digital advertising. We specialise in Meta, Linkedin, Google Ads, lead generation, campaign optimisation, and conversion tracking, using data-driven strategies to maximise return on investment and deliver measurable business growth.
Launching a new brand? Event? Digital Product and want to drive demand before you open? We are here to help!
Launch
Spark Experiences by Scroll Stopper
Media Creating unforgettable brand activations, launches, and grand opening events that generate excitement and lasting impact. From planning and event coordination to on-the-day execution and content capture, we manage every detail so you can focus on your guests while we create an experience worth talking about.
Plus… we have some epic strategies to ensure your customers are returning. (them and their friends!)
Convert
Surge CRM by Amplify
Helping businesses build high-performing sales systems that convert more leads into customers. We specialise in sales strategy, lead nurturing, CRM optimisation, automation, and team training to improve conversion rates, streamline follow-up, and drive sustainable revenue growth.
If you are struggling to convert… it is likely your leads are not getting the 7 points of contact, and the right nurturing to be ready to purchase. We got the formula… Let’s do it!
Scale
Shift Advisory by Swish Digital
Swift Advisory, in partnership with Laura Ridley , provides strategic business advisory services designed to help business owners scale with confidence. Combining commercial expertise with proven growth strategies, we work alongside founders to strengthen operations, improve profitability, and build sustainable businesses through practical advice, accountability, and tailored growth plans.
Want to work with Laura (that’s me!) Let’s get it work.
Expand
Amplify Franchise Growth
is a specialist franchise growth agency helping established brands recruit quality franchise partners and scale with confidence. Through proven recruitment strategies, content, digital marketing, and launch support, we help franchisors attract the right franchisees and build a sustainable foundation for long-term expansion.
Want to recruit faster and with the right partners? We have a guarantee you won’t want to miss.
Growth starts with knowing where you are.Where is your business today?
Whether you're pre-launch, plateaued, or scaling across territories — the same ecosystem, tuned to your stage.
Build
- InLIFE Wellness Parramatta 300+ Members Before Opening
- True Swing Golf - 160 Members
- Haus of Vitality 100+ Packages sold
- Core Recovery 80 Pre-Paid Trials
- Embodied Men Academy - 150 Tickets sold at $600!
Grow
- F45 Nowra Re-Launch - 60 NEW Members in 8 Weeks
- InPut Health Hub - Re-brand Strategy
- Gee Recovery - 300 Leads per month with 35% Conversion rate
- Zeus Street Greek - Harbourtown Re-Opening Day
Franchises. Franchisees. Multisite locations. Launches. We know what works... and we love to grow.
We have over 20+ combined experience in franchising and launches. We have helped franchise HQ teams, Franchisees, Independents scale from 1-5 sites... and launched a LOT of businesses and subscription offerings. Let's just say we love growth and love the fast paced nature of it.
Our Results
Hear it from them
About us
We're not an agency. We're an extension of your team in the strategy meetings, in the sales data, caring what happens after the lead as much as before it.
Founded by Laura Ridley. Eight years and 600+ businesses in the trenches — running a sales agency, launching brands, and building the systems that make growth stick.
Laura
Laura Ridley · Founder, The Checklist Group
Why I built this.
I'll be honest with you. I didn't start with a perfect plan. I started with a burning need to figure it out.
Like most entrepreneurs, I threw myself in the deep end. No roadmap. No one who had done exactly what I was trying to do, handing me the answers. Just a vision, a relentless work ethic, and the kind of stubbornness that refuses to accept that something can't be done.
And I learned. Fast. You sit with the frustration of watching brilliant people with brilliant ideas struggle unnecessarily because nobody gave them the right foundation. The right systems. The right support at the right time.
That frustration became purpose.
I built The Checklist Group because I saw the gap and I couldn't unsee it. Businesses were being handed half solutions. Agencies that only cared about leads. Strategies that looked good in a deck but fell apart in reality. Founders left to connect the dots themselves while the clock kept ticking and the pressure kept building.
I knew there was a better way — one that looked at the whole picture: the marketing, the sales, the content, the systems, the data, the customer journey, and built something that actually held together under pressure. So I built it.
Eight years. 600+ businesses. 180+ launches. And every single one of them matters to me personally, because I know what it costs to build something. Not just financially — the time, the energy, the sacrifices, the moments you wonder if it's all going to be worth it.
It is. But only if you have the right people in your corner. That's what I wanted The Checklist Group to be. Not just an agency. Not just a service. A real partner — the kind that moves at your pace, tells you the truth, builds with you, and refuses to let you fail.
I also built this to prove something: that you don't have to choose between ambition and the life you want. That freedom — the kind you create, not the kind you wait for — drives every decision I make inside this business.
I believe no business fails unless you give up. What looks like failure is almost always just a missing piece — a strategy that wasn't aligned, a system that wasn't in place, a story that wasn't being told. We find the missing pieces. That's our job.
And if you're reading this, chances are you're building something worth fighting for.
So let's get to work.
Eight years of knowing exactly what it takes.
Years scaling businesses
In the trenches — building, launching and scaling.
Businesses helped
Franchise, multi-location and founder-led brands.
Successful launches
From zero to open, and from open to thriving.
With us you don't open to silence.You Open to a full house.
The most successful businesses don't wait until they open to start growing, they open with momentum. Before the doors even open, they have a community that's engaged, a pipeline of qualified leads, and paying members ready to walk through the door. Through strategic pre-launch marketing, lead generation and sales systems, we help franchise and multi-site brands launch with confidence, generate cash flow from day one, and build the foundation for long-term success.
ROI: $2,860,000 in first 12 months
InLIFE Wellness Parramatta > 260 Members > $4,500 ad spend, $608,400 lifetime value (9 months estimate)
Success Tutoring Lower Hutt NZ > 80 Member > $4,200 ad spend, $249,600 Revenue 12 Months, +120 new opportunities invited to their grand opening
Haus of Vitaity Mooloolaba > $22,500 revenue on 150 x $150 packages sold, with a 50% re-booking rate in just 12 weeks – $4,200 investment in ad spend
Real numbers. Real results.
Success Tutoring
From 12 locations to 170+ sold franchise partners in 24 months, generating $8.5M in territory fees. New partners launched on 70+ members.
“TCG didn’t just run our ads — they became part of our growth story.” — Success Tutoring HQ
InLIFE Wellness
“We open our doors to a full house.” — InLIFE Wellness HQ
UBX
Launched over 100+ UBX locations
They Trusted Us
“Having a strong marketing partner during the early stages of building a business was exceptionally valuable, and we really appreciate their support, guidance, and everything they did to help us grow.”
“I've had an excellent experience with The Checklist Group, having worked with Laura and Andres closely. Not only do they know their stuff, they are super friendly, approachable, motivating and always respond promptly to any concerns I have.”
“My name is Scott Capelin and I'm the Founder and CEO of inLIFE Wellness which is a network of Reformer Pilates studios in the boutique fitness industry. I have been using the services of The Checklist Group for one year now and Laura and her team have helped to launch 8 successful new studios, and grown the membership base significantly at other studios. I will definitely continue to use Checklist Group moving into the future because by following their systems and procedures a studio is just about guaranteed to open profitably, and there's a clear return on investment when engaging them. Highly recommended.”
What is The Checklist Group?
The Checklist Group is a growth ecosystem that brings together specialist businesses to help brands create, market, sell, launch, and expand. Instead of working with multiple agencies, our clients have access to an integrated team that supports every stage of growth.
Our ecosystem includes:
Scroll Stopper Media – Content creation, photography, videography and UGC.
Swish Digital – Digital advertising and lead generation.
Surge – Sales systems, CRM optimisation and conversion strategies.
Spark Experiences – Event activations, launches and grand openings.
Amplify Franchise Growth – Franchise recruitment and growth strategies.
Swift Advisory – Business advisory in partnership with Laura Ridley.
No. Each business operates independently, allowing you to engage only the services you need. As your business grows, we can seamlessly introduce additional solutions to support your next stage of growth.
We work with service-based businesses, multi-site operators, franchise brands, fitness, wellness, education, hospitality, retail, professional services, and businesses looking to scale.
Our businesses are designed to work together. This means your marketing, sales, events, and growth strategy are aligned under one ecosystem, creating better communication, stronger results, and greater accountability.
Absolutely. Every business has different goals, budgets, and growth stages. We create tailored solutions by combining the right services across our brands.
Yes. We support clients across Australia and internationally through both remote and on-site delivery, depending on the project.
We'll start with a discovery call to understand your goals and recommend the best solution. Whether you need content, more leads, better sales systems, an event launch, franchise growth, or strategic advice, we'll connect you with the right specialists within The Checklist Group.
Ready to Speak with Laura?
FREE 60-Minute Business Growth Strategy Session
With Laura Ridley, Founder of The Checklist Group. This isn’t a sales call, it’s a personalised deep dive into your business.
- Uncover what's actually working in your business right now
- Identify what's quietly holding your growth back
- Walk away with a clear map to your next stage of growth
Prefer email? hello@thechecklistgroup.com
Book your session
Takes under a minute. Laura's team will follow up within 24 hours.